Storytelling is the focal point of Inuk Design's products. There is always a story behind each motif, behind each color that is chosen and behind the creative process, I have taken inspiration from our own nature and culture. ArcticFood fabric is inspired by the food we pick up in nature; reindeer, sheep, birds, eggs, herbs, leaves, berries, moss and so on.

In the short Arctic summer we have, we are busy collecting for the long winter. Even though we live in a modern and international time, our culture still has a large place in our daily lives. As a Greenlander, I am proud of it and happy that I can pass it on in my various designs.

In this way, I continue to tell our cultural heritage, but also the new culture that we live in every day and which is constantly evolving.

Liv Aurora Jensen
Designer behind inuk Design